"Subversive Marketing: Business Revolution in the Big Data Age": Big Data "More Is Less, Less Is MorVarious marketing methods have long been dazzling, but the essence is to study customers (consumers), research the needs and needs of customers, and make products or services targeted. The era of big data has given it a new term: precision ...

How to value fans in the age of social media?John Quilch says that social media has many marketing challenges, and how to value fans is a big problem. From the marketing point of view, we should pay attention to strong ties and weak ties. You may think that strong bonds have the great...

Looking back on the 40-year history of beverages in China, there is always a taste of your childhoodLooking back on the 40-year history of Chinese beverage development, there is always a taste of your childhood memory. For memory, the taste is often the most beautiful. The beverage you drank in childhood is still enjoyable in retrospect.T...